family blog

The women in my life and how their passion fuelled my passion

Posted by Frieda on Fri February 23, 2018 in Family Blog.

I believe that every human being is born with creativity and a passion for something. For me, sharing your passion with your family is the greatest gift of all. This is a tribute to all the women in my life that have made me stronger and inspired me to live out my passion for food and people.

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My passion: Making food that brings people together

Posted by Frieda on Fri December 15, 2017 in The People behind the Business.

If you’ve ever been to the Karoo you’ll probably agree that it is a special place. There are many things that make it special, but if you close your eyes right now and picture the Karoo, I bet you the first thing that pops into your mind is a hearty meal prepared with love and passion. Michelin-star chefs are praised for well-balanced, beautifully plated and decadent dishes, but I believe that there is another skill that very few can master – a gift that has been forgotten by most, but lives on in humble places like the Karoo.

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Finding myself in the middle of the Karoo

Posted by Frieda on Mon October 9, 2017 in The People behind the Business.

Have you ever been to a place that literally feels like it’s in the middle of nowhere – a place so arid and hot that you simply can’t imagine why any rational person would live there? I was born in a place like that and I asked myself that same question. It was only after 15 years of living a ‘normal’ city life that I came to the answer.

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